2024.05.28 - Broadband Forum CEO: ISPs are paving a path to 'Connectivity+'

May 28, 2024

Light Reading talked to Broadband Forum CEO Craig Thomas to discuss how and why operators are shifting toward a 'services-led' model that puts more focus on apps and services that can be layered on top of the core connection.

Amid slowing broadband subscriber growth, service providers of all types are exploring ways to drive up overall revenues alongside average revenues per user (ARPU) with new services and applications that ride on top of the core data connection.

Some operators are pursuing that with premium whole-home Wi-Fi offerings, low-latency gaming tiers and home security or bundling in streaming services that take advantage of the high data speeds that are being delivered into the home. While offering such enhancements could bring in new customers, they will also help operators keep churn in check and keep customers out of the hands of their competitors.

Support of such strategies and initiatives is also of growing importance at the Broadband Forum, an organization that works with standards that support the end-to-end broadband ecosystem.

Broadband operators have largely solved the core connection issue, so they are now pushing ahead with "services-led broadband" or "connectivity+" strategies, Broadband Forum CEO Craig Thomas explained to Light Reading at last week's NetworkX Americas event in Irving, Texas.

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